The Hekman Library -- Marketing and Market Research

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(More Info)	Ad Council
Includes Public Service Announcements and information on public service ad campaigns. Read the full annotation

American Customer Satisfaction Index

(More Info)	AnnualReports.com
A free financial report service that offers PDF versions of company annual reports and HTML versions of their Form 10Ks, both of which are primary sources of financial information about a company. Read the full annotation

Bloomberg Businessweek Magazine Archive

(More Info)	Business Rankings Annual
This annual survey provides current rankings of companies by size within industry and a variety of other criteira. Read the full annotation

(More Info)	Data.census.gov
Taking the place of American FactFinder, data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau. The vision for data dissemination through data.census.gov is to improve the customer experience by making data available from one centralized place so that data users spend less time searching for data content and more time using it. Read the full annotation

(More Info)	Emergence of Advertising in America: 1850-1920
This Duke University web site contains over 9,000 images of advertising history, searchable by time period, company or topic. Read the full annotation

(More Info)	Encyclopedia of Major Marketing Campaigns
Profiles 500 of the most notable advertising and marketing campaigns of the 20th century. Read the full annotation

Gartner Business Research - Campus Access - Calvin University Access Only

(More Info)	IBISWorld
Expert industry market research to help you make better business decisions, faster. Industry market research reports, statistics, analysis, data, trends, and forecasts. Read the full annotation

Marketing Encyclopedia: Issues and Trends Shaping the Future

(More Info)	Rand McNally Commercial Atlas & Marketing Guide
This two volume set contains information on population, economic, and geographic data for more than 120,000 places in the U. S., along with large-scale, detailed maps. Read the full annotation

(More Info)	U. S. Commercial Service Market Research Library
U. S. Commercial Service Market Research Library. Find extensive and current data on global markets by country. Read the full annotation

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